QuickBooks
QuickBooks Online, by Intuit, is the default small-business accounting suite in North America: automated bank feeds, invoicing, expense capture, and tax-ready reports, with payroll available as an add-on. Nearly every US accountant works in it daily.
The verdict
The pragmatic default for US small businesses — automation is strong and your accountant already knows it. Watch the pricing ladder: intro discounts expire, plan tiers climb, and add-ons (payroll, time tracking) are separate subscriptions.
Best for
US-based small businesses that want bookkeeping largely automated and accountant-ready.
Not for
You're UK-based (Sage's HMRC/MTD fit is better) or price-sensitive after intro offers lapse.
SCORECARD
How it scores
THE TRADE-OFFS
Pros & cons
- Bank-feed automation and receipt capture genuinely reduce bookkeeping hours.
- Universal accountant familiarity in North America.
- New customers reliably get either a free trial or a multi-month discount.
- Post-promo pricing climbs, and annual increases are routine.
- Payroll and other add-ons are separate subscriptions that stack up.
- Support quality is inconsistent at busy times of year.
ALTERNATIVES
If QuickBooks isn't the fit
GUIDES
QuickBooks guides & comparisons
GET STARTED
Ways to start with QuickBooks
- Open on quickbooks.intuit.com
INTRO OFFER
New-customer offer: trial or intro discount
QuickBooks lets new customers choose a 30-day trial or a multi-month discount — not both. Details at signup.
- Open on quickbooks.intuit.com
FREE TRIAL
Free 30-day trial for new customers
New customers can take a 30-day free trial in place of the intro discount — choose one at signup.
FAQ
Quick answers about QuickBooks
See what QuickBooks has to offer
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